The Need
As the edible insect market emerges, Bugsnack needed a digital platform to educate consumers, showcase products, and support online sales. There was a clear need to break cultural barriers and present edible bugs not as a novelty, but as a healthy and sustainable protein source. The website had to deliver product information clearly, offer an engaging eCommerce experience, and support the brand’s mission of making edible insects fun, approachable, and mainstream.
